Just saw the Khadim Shoes ad on TV. and as they teach you in B schools, a good ad sends subliminal messages to the viewers which create favourable impression of the good. While the ad sucks, the subliminal message that they send ( they havent spent much money -leading to such an ill thought ad) makes the product seem like good value for money
I have actually posted some stuff on the same ad, take a look at my post too.
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