It seems from the recent statements of Rahul Gandhi that the congress strategists are trying to use a customised Obama model of attracting votes on demographics (as in youth in this case) rather than identity (Caste or religion) or ideology (Communism etc). Add for all the failures of Rahul Gandhi as a politician, i wish that this strategy of Rahul Gandhi succeeds. I dont think the Indian polity is mature enough to arrive at the long term winning formula (ie a centrist ideology)..but the politicians are sure smart enough to copy a winning formula. So if Rahul Gandhi is successful, even though entrenched identity leaders like Mayawati or Mulayam may not change their strategy, an upstart can probably adopt the new strategy to make gains.
So best of luck Mr Gandhi.
P.S - Maybe calling this strategy ' The Obama Model' is giving Mr Obama too much credit. But i think, the success of Obama has something to do with this new strategy hence the title heading